Design of logos for home shows
With the participation of about 600 suppliers and 170000 visitors every year, l’ExpoHabitation de Montréal, held in winter and l’ExpoHabitation d’Automne, held in autumn are two of the most important annual events dedicated to housing in Quebec. DuProprio as a main sponsor of these two events, had an opportunity to be featured in a prominent way on the logos. The big challenge during the design process was to strike the right balance between showing the sponsor’s logo in its full glory, as well as showing that both events come from the same organizer but happen at separate times of the year, and each having their own identity. Produced in English and French variants, the logos help to promote each event to a bilingual target audience through advertising on traditional and digital media.