Design of logo and stationery for iperceptions, a global leader in Voice of the Customer (VoC) solutions, helping the world’s most respected brands become customer-centric organizations. The iperceptions logo features a speech bubble emerging from the white space, which highlights the essence of everything iperceptions does – customer feedback. This visual representation of feedback demonstrates how iperceptions VoC platform and team of experts help brands collect and analyze the feedback of real people in real situations, across all channels in the customer lifecycle, represented by a gradation of eight colors. A typography in lowercase is utilized to convey openness towards innovation with the words ‘iper’ in bold suggesting the dynamism of the company. Designed using Adobe Illustrator.